BSS SYLLABUS

DIPLOMA IN RURAL MANAGEMENT- SYLLABUS
Syllabus Home
PAPER 1	GENERAL MANAGEMENT.
PAPER 2	ORGANIZATION BUSINESS.
PAPER 3	BUSINESS ADMINISTRATION.
PAPER 4	BUSINESS COMMUNICATION.
PAPER 5	RURAL MANAGEMENT.
CHAPTER 1
1	Time spent in carrying out managerial functions
2	Skills and Management levels
3	Approaches to Management
4	The Management process or Operational approach Input – Output Model
5	Systems approach to Management
CHAPTER 2
1	The organization and its external environment.
2	Forms of International Business.
CHAPTER 3
1	Close relationship of Planning and controlling.
2	Steps in Planning.
3	Relationship of objectives and the organizational hierarchy
4	Systems approach to Management by objectives.
CHAPTER 4
1	Strategic planning process model
2	The TOWS Matrix
3	Dynamics of TOWS Matrix Analysis
4	Business Portfolio Matrix
CHAPTER 5
1	Bases for selecting from among alternative courses of action.
2	Nature of problems and decision Making in the organization.
CHAPTER 6
1	The formal and Informal organization
2	Organisation Structures with Narrow and wide spans
3	Management by processes
4	Organizing Process
CHAPTER 7
1	A functional Organization grouping (Manufacturing company)
2	A territorial, or geographic, organization grouping
3	Customer departmentation in a large bank
4	Matrix organization in engineering
5	Typical strategic business unit organization in a large industrial chemical company
CHAPTER 8
1	Line and staff organization of a typical manufacturing company
2	Functional authority delegation
3	Centralization and decentralization as tendencies
CHAPTER 9
1	The formal and informal or informational organization
CHAPTER 10
1	Systems approach to staffing
2	Manager inventory chart
3	Personnel actions based on manager supply and demand within the enterprise
4	Systems approach to selection
CHAPTER 11
1	The appraisal process
2	Formulation of career strategy
CHAPTER 12
1	Manager development process and training
2	Training needs analysis
3	Moving an organizational equilibrium
4	A model of the organization development process
CHAPTER 13
1	Maslow’s hierarchy of needs
2	Comparison of mallow’s and Herzberg’s theories of motivation
3	The porter and lawler motivation Model
4	Equity theory
CHAPTER 14
1	The flow of influence with three leadership styles
2	The Managerial Grid
3	Conium of Manager - Nonmanager Behavior
4	Fielder’s Model of leadership
5	Path - goal approach to leadership effectiveness
CHAPTER 15
1	Increased complexity of relationships through increase in-group size
2	Which comparison line is the same length as the standard line?
CHAPTER 16
1	A communication process Model
2	Information Flow in an organization
CHAPTER 17
1	Feedback Loop of Management control
2	Comparison of simple feedback and feed forward systems
3	System of Inputs for feed forward inventory control
CHAPTER 18
1	Matrix for E- Commerce
CHAPTER 19
1	Operations Management System
2	Inventory control model
PAPER-2 Organization Business
1	Introduction
2	Perspectives on individual behaviour
3	Motivation at work
4	Groups and teams
5	Organisational theory
6	Management and leadership
7	Structure in organisations
8	Organisational power, politics and conflict
9	Organisational culture
10	The impact of national culture on organisational behaviour Case Studies
PAPER-3 Business Administration
Chapter-1. GENERAL INTRODUCTION
1	Introduction Overview
Chapter-2. UNDERSTANDING VALUE.
1	Business Market Management: Guiding Principles.
2	Market Sensing: Generating and Using Knowledge about the Marketplace.
3	Understanding Firms as Customers.
4	Crafting Market Strategy.
Chapter-3. CREATING VALUE.
1	Managing Market Offerings.
2	New Offering Realization.
3	Business Channel Management.
Chapter-4. DELIVERING VALUE.
1	Gaining Customers.
2	Sustaining Reseller Partnerships .
3	Sustaining Customer Relationships.
PAPER-4 BUSINESS COMMUNICATION
Chapter-1.
Introduction - Communication : Concept, Nature, Scope, types, Function, Communication process, communication Channels - Formal, Informal, Downward, Upward and Horizontal, Essentials of effective communication, limitations of communication, barriers of communication over coming the barriers of communication.
Chapter-2.
Oral Communication, Effective oral communication, methods of oral communication, conversion skills, Presentation of skills; Non-verbal communication. Interview skills - Interview process & requirements of a successful interview. Resume preparation.
Chapter-3.
Meetings; Notice, Agendas, Minutes, Resolution Written communication; Essentials of written communication. Feedback; Effectiveness in feedback, Guidelines to improve feedback giving skills, Significance of feedback. Report Writing.
Chapter-4.
Business correspondence; Nature, structure and layout of business letters, Planning for business correspondence, Different types of business letters; Quotations and orders, Sales letters, Credit letters, Collection letters, Adjustment letters. E-mail and changing landscape of business communication.
PAPER-5 RURAL MANAGEMENT
Rural Market Environment Rural Demand and Rural Market Index Problems in Rural Marketing Marketing of Agricultural Inputs Marketing of Consumables and Durables Marketing of Agricultural Produce, Rural and Cottage Industry Products Role of Financial Institutions in Rural Marketing Role of Cooperative Institutions in Rural Marketing Rural Marketing Strategies Cases Bibliography Index.